Welcome to ChhattisgarhABC

Social and Behavior Change Communication (SBCC)

A powerful approach that utilizes communication strategies to bring about behavior change and improve health outcomes. It goes beyond traditional advertising or websites and focuses on coordinating messaging across various communication channels to reach individuals, communities, and policymakers. The process of implementing SBCC involves several key steps. Firstly, it is important to define and understand the specific health problem or issue that needs to be addressed. This involves conducting research and gathering data to inform program design. SBCC theory is then applied to frame the program, ensuring that it is grounded in evidence-based approaches.