Skip to main content
Raipur, Chhattisgarh info@chhttisgarhabc.org +91 90984 98822
01 · Welcome

Social & Behaviour Change Communication for all.

ChhattisgarhABC is a community platform where youth, professionals, civil society and government come together to share experiences and understand Social & Behaviour Change Communication across Chhattisgarh.

District coverage 33/33 Districts engaged
Beneficiaries reached
1.4M
Across households, schools and panchayats
02

#SBCMatters

A powerful approach that uses Strategic Communication and Community Engagement to shape behavior into practices. It goes beyond traditional advertisement, coordinating channels to measure and iterate.

i.

Define the issue

Identify the specific health or social issue, gather data, and frame the problem before designing.

ii.

Apply SBC theory

Frame the programme using evidence-based behaviour-change theory — not assumptions.

iii.

Coordinate channels

Reach individuals, communities and policymakers — radio, print, video, and field outreach in sync.

iv.

Measure & iterate

Track outcomes, share learnings across the alliance, and refine messaging every cycle.

03 · Programs & Initiatives

Programs & Initiatives

A focused view of flagship SBC initiatives across Chhattisgarh — from youth volunteer networks to local learning resources and community led campaigns.

Bapi Na Uwat
Bapi Na Uwat

Bapi Na Uwat

Bapi Na Uwat is an innovative community-led SBC initiative launched in Dantewada by the district administration and UNICEF to reduce malnutrition and improve health behaviours in tribal communities.

Details
Yuvoday
Yuvoday

Yuvoday

Yuvoday is a youth-led volunteer movement launched in Chhattisgarh with support from district administrations and UNICEF to strengthen community participation and behaviour change. Meaning "Rise of the Youth," the initiative has built a network of over 12,000 volunteers who work across villages, urban wards, and tribal communities.

Details
BijaDuteer
BijaDuteer

BijaDuteer

BijaDuteer is a youth volunteer initiative in Bijapur supported by the District Administration, UNICEF, and Chhattisgarh Agricon Samiti. In the local dialect, "Bija" refers to Bijapur and "Duteer" means messenger, representing a youth brigade working as community messengers for positive change.

Details
JAY HO!
JAY HO!

JAY HO!

JAY HO, the Jashpur Alliance of Youth for Hope and Opportunity, is a youth empowerment initiative in Jashpur launched by the District Administration and UNICEF to support adolescent wellbeing and positive behaviour change.

Details
Learning Corners
Learning Corners

Learning Corners

The Learning Corner is a shared resource space under Alliance for Behaviour Change where IEC materials, training modules, toolkits, campaign resources, and communication materials are made accessible for learning, knowledge sharing, community mobilization, and awareness generation.

Details
Explore More
04 · Recent Stories

Voices from the field.

A rolling chronicle of behaviour-change work — campaigns, milestones, and human stories from across Chhattisgarh.

Read all stories →
05 · Events

Where the alliance meets.

Upcoming webinars, workshops and convenings from across Chhattisgarh, all in one quick events preview.

Workshop · Event

Talk show

Autism Awareness DayAutism Awareness Day is a globally recognized observance aimed at raising awareness about autism spectrum disorder (ASD), promoting acceptance and understanding, an...

 Workshop · Event

Volunteer Leadership Training

Alliance for Behaviour Change and Sarvhitam is jointly organise the 6 day  "Volunteer Leaders...

 Workshop · Event

Mental Health and Role of Community

Mental health is as necessary for our health as our physical health....

 Webinar · Event

Mental Health In The Global Scenario

At present, mental health among the yout...

 Workshop · Event

एडोलसेंट हेल्थ रिलेटेड बिहेवियर से प्रशिक्षित होंगे दानी स्कूल की छात्राएं

<div>अलायन्स फॉर बिहेवियर चेंज के तत्वाधान में होगा कार्यशाला का आयोजन </div>...
06 · Knowledge Hub

Knowledge assets around behaviour change.

Learning materials, evidence, toolkits and practitioner support — organised for teams across the alliance.

Learning

Learning Corner

Modules, videos, posters and training material
Evidence

Reports & Insights

Reports, newsletters and success stories
Toolkits

Resource Kit

Open-licensed guides, IEC and campaign assets
Practitioners

SBC Resource Pool

Connect with trainers and field communicators
Open the full library →
07 · Get Involved

Join the Alliance for behaviour change.

Volunteer, partner as an NGO or organisation, or contribute as a professional — four clear pathways to strengthen community-led SBC across Chhattisgarh.

Explore ways to join
Guest Support campaigns and field circles Intern Communications, research and programme support Fellowship Structured learning and district-level impact NGO / organisation Co-design campaigns and scale behaviour change