Define the issue
Identify the specific health or social issue, gather data, and frame the problem before designing.
#SBCMatters
A powerful approach that uses Strategic Communication and Community Engagement to shape behavior into practices. It goes beyond traditional advertisement, coordinating channels to measure and iterate.
Apply SBC theory
Frame the programme using evidence-based behaviour-change theory — not assumptions.
Coordinate channels
Reach individuals, communities and policymakers — radio, print, video, and field outreach in sync.
Measure & iterate
Track outcomes, share learnings across the alliance, and refine messaging every cycle.
A focused view of flagship SBC initiatives across Chhattisgarh — from youth volunteer networks to local learning resources and community led campaigns.
Bapi Na Uwat
Bapi Na Uwat is an innovative community-led SBC initiative launched in Dantewada by the district administration and UNICEF to reduce malnutrition and improve health behaviours in tribal communities. The initiative uses trusted elderly women, known as "Bapis," to spread awareness on nutrition, breastfeeding, maternal care, and child health through local traditions and conversations. Implemented across 143 gram panchayats, the programme combines traditional wisdom with behaviour change communication tools such as local language videos, chaupals, and community engagement activities. Supported by village volunteers and frontline workers, the campaign has helped strengthen trust, awareness, and community participation around health and nutrition practices in remote areas of Bastar.
Details
Yuvoday
Yuvoday is a youth-led volunteer movement launched in Chhattisgarh with support from district administrations and UNICEF to strengthen community participation and behaviour change. Meaning "Rise of the Youth," the initiative has built a network of over 12,000 volunteers who work across villages, urban wards, and tribal communities. Yuvoday volunteers support campaigns related to health, nutrition, sanitation, education, mental health, social protection, and COVID-19 awareness. By connecting youth with communities and frontline workers, the programme promotes local leadership, trust-building, and people-centered development.
Details
BijaDuteer
BijaDuteer is a youth volunteer initiative in Bijapur supported by the District Administration, UNICEF, and Chhattisgarh Agricon Samiti. In the local dialect, "Bija" refers to Bijapur and "Duteer" means messenger, representing a youth brigade working as community messengers for positive change. In this naxal-affected and remote district, BijaDuteer volunteers help bridge the gap between communities and governance by promoting awareness on health, nutrition, education, child rights, mental wellbeing, and positive parenting.
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JAY HO!
JAY HO, the Jashpur Alliance of Youth for Hope and Opportunity, is a youth empowerment initiative in Jashpur launched by the District Administration and UNICEF to support adolescent wellbeing and positive behaviour change. The initiative focuses on adolescent health, life skills, online safety, safe migration, mental wellbeing, anaemia, child marriage, and substance abuse through youth-led engagement, peer learning, and community participation.
Details
Learning Corners
The Learning Corner is a shared resource space under Alliance for Behaviour Change where IEC materials, training modules, toolkits, campaign resources, and communication materials are made accessible for learning, knowledge sharing, community mobilization, and awareness generation. The platform encourages individuals and organizations to freely explore, download, and use these resources to strengthen Social and Behaviour Change Communication efforts across communities.
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Recent Stories
Voices from the field.
A rolling chronicle of behaviour-change work from across Chhattisgarh.
Non-governmental organization
"NGO" redirects here. For other uses, see NGO (disambiguation).A non-governmental organization (NGO) is an entity that is not part of the government....
एक सवाल, बड़ा बदलाव: ‘आज क्या सीखा?’ ने जशपुर में शिक्षा संवाद को दिया नया आयाम
<p><b>कलेक्टर रोहित व्यास&nbsp; बनें इस पहल की सफलता का जीवंत...
Chhattisgarh's Balod Becomes India’s First Child Marriage–Free District
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Kavir Participatory Action Lab: A Hub for Community-Driven Change
<p>In a significant step towards sustainable development and behavioral change, Kavir Participatory Action L...
Events
Where the alliance meets.
Upcoming webinars, workshops and convenings from across Chhattisgarh.
Workshop · Event
Talk show
<h1 class=""><span style="font-weight: bolder; font-size: 24px;">Autism Awareness Day<...
Workshop · EventVolunteer Leadership Training
<div>Alliance for Behaviour Change and Sarvhitam is jointly organise the 6 day&nbsp; "Volunteer Leadershi...
Workshop · EventMental Health and Role of Community
Mental health is as necessary for our health as our physical health. Keeping this mental health in a good condition, the...
Workshop · EventMental Health In The Global Scenario
At present, mental health among the youth has emerged as a serious challenge in world. Till now, mental health has not r...
Workshop · Eventएडोलसेंट हेल्थ रिलेटेड बिहेवियर से प्रशिक्षित होंगे दानी स्कूल की छात्राएं
&lt;div&gt;अलायन्स फॉर बिहेवियर चेंज के तत्वाधान में होगा कार्यशाला का आयोजन&amp;...
Knowledge Hub
Knowledge assets around behaviour change.
Learning materials, evidence, toolkits and practitioner support — organised for teams across the alliance.
Get Involved
Join the Alliance for behaviour change.
Volunteer, partner as an NGO or organisation, or contribute as a professional — four clear pathways to strengthen community-led SBC across Chhattisgarh.
Explore ways to join