SBC

Aap Denge Saath, Toh Banegi Baat

“Aap Denge Saath, Toh Banegi Baat” is a people-powered platform that brings communities, organisations, institutions and individuals together to drive positive social and behaviour change. It believes...

Join the alliance Who we are

5,000+volunteers

33districts reached

Human-Centred Design

Advancing Human-Centred Design

Fostering empathy, experimentation, and evidence-driven design, the Alliance equips development professionals to create more responsive, inclusive, and impactful solutions for communities.

Join the alliance Who we are

5,000+volunteers

33districts reached

THINK-SO

A Platform for Advancing Social Change

THINK-SO (Think Social) is a collaborative platform that brings together practitioners, researchers, institutions, and youth to advance social change through Behavioural Science, Human-Centred Design,...

Join the alliance Who we are

5,000+volunteers

33districts reached

Volunteers: 5,000+
NGO & CSO partners: 144+
Academic institutions: 35
Districts of Chhattisgarh: 33

Nutrition Child health Adolescent health Girls' education Hygiene & sanitation Mental wellbeing Gender equality Community action Youth leadership Mission LiFE Nutrition Child health Adolescent health Girls' education Hygiene & sanitation Mental wellbeing Gender equality Community action Youth leadership Mission LiFE

What we do

Small changes in daily habits, big changes in lives.

A powerful approach that uses Strategic Communication and Community Engagement to shape behavior into practices. It goes beyond traditional advertisement, coordinating channels to measure and iterate.

How the alliance works

Define the issue

Identify the specific health or social issue, gather data, and frame the problem before designing.
Apply SBC theory

Frame the programme using evidence-based behaviour-change theory — not assumptions.
Coordinate channels

Reach individuals, communities and policymakers — radio, print, video, and field outreach in sync.
Measure & iterate

Track outcomes, share learnings across the alliance, and refine messaging every cycle.

Our programs

Work happening across the state

Flagship initiatives run with communities, youth and partners.

Bapi Na Uwat

Bapi Na Uwat is an innovative community-led SBC initiative launched in Dantewada by the district administration and UNICEF to reduce malnutrition and improve health behaviours in tribal communities.

Yuvoday

Yuvoday is a youth-led volunteer movement launched in Chhattisgarh with support from district administrations and UNICEF to strengthen community participation and behaviour change. Meaning "Rise of the Youth," the initiative has built a network of over 12,000 volunteers who work across villages, urban wards, and tribal communities.

BijaDuteer

BijaDuteer is a youth volunteer initiative in Bijapur supported by the District Administration, UNICEF, and Chhattisgarh Agricon Samiti. In the local dialect, "Bija" refers to Bijapur and "Duteer" means messenger, representing a youth brigade working as community messengers for positive change.

JAY HO!

JAY HO, the Jashpur Alliance of Youth for Hope and Opportunity, is a youth empowerment initiative in Jashpur launched by the District Administration and UNICEF to support adolescent wellbeing and positive behaviour change.

Learning Corners

The Learning Corner is a shared resource space under Alliance for Behaviour Change where IEC materials, training modules, toolkits, campaign resources, and communication materials are made accessible for learning, knowledge sharing, community mobilization, and awareness generation.

See every program

Find out where each one runs and how you can take part.

All programs

Stories

Change, told by the people living it

All stories

BILASPUR

Social change and Community Champions

Community Ownership and Behaviour Change at the Heart of Sustainable Development: Alliance for Behaviour Change Organises a Learning and Dialogue Programme in Bilaspur

Emphasising that sustainable development begins when communities become active participants in their own development, the Alliance for Behaviour Chang...

By Admin ABC · 31 Oct 2026Read story