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Welcome to ChhattisgarhABC
Social and Behavior Change Communication (SBCC)
A powerful approach that utilizes communication strategies to bring about behavior change and improve health outcomes. It goes beyond traditional advertising or websites and focuses on coordinating messaging across various communication channels to reach individuals, communities, and policymakers. The process of implementing SBCC involves several key steps. Firstly, it is important to define and understand the specific health problem or issue that needs to be addressed. This involves conducting research and gathering data to inform program design. SBCC theory is then applied to frame the program, ensuring that it is grounded in evidence-based approaches.
About Alliance
Alliance for behaviour change is a community platform where youth, professionals, civil society and government can come together to share their experiences and understand the social and behaviour change communication (SBCC).
Nature Of Alliance
Non-Financial bound by common objective and mission with approval from respective organisations. Alliance will have all members and bodies at the same platforms without any hierarchy and reporting. The rotation of the chair will be implemented for a set duration of time.
Mission Of Alliance
Fostering Social and behaviour Change Communication for Boosting the trust and demand in essential services in times of COVID19 in Chhattisgarh.
TESTIMONIALS
Job Zachariah (Cheif, UNICEF Chhattisgarh)
Social and Behavior Change: The Catalyst for Societal Transformation. Engaging in Discussions, Dialogues, and Demonstrations Supported by Community Feedback for Effective Strategy Implementation. A Versatile Tool for Engagement at Policy, Institutional, Community, and Family Levels.
Abhishek Singh(SBC Specialist, UNICEF Chhattisgarh)
Social and Behavior Change: Empowering Healthier Choices Through Evidence-Based Strategies. Harnessing Diverse Tools to Transform Individual and Community Behavior. Unveiling the Influence of Social Norms and Leveraging Them for Lasting Social Change.